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Nova Financial Technologies

Brand identity, launch site and social media for a startup offering bookkeeping software to small businesses.

Client
Nova Financial Technologies
Industry
Finance and technology
Year
2026

8,400 waitlist sign-ups in the first month

Sample content

The problem

The product was ready but there was no brand. Before their funding round they needed a credible identity and a site that collected a waitlist.

Our approach

We built a brand that speaks the everyday language of small business owners rather than the cold language of finance, and planned the launch around a six-week content calendar.

The solution

Naming and logo, an identity system matched to the product UI, a launch site with a waitlist and social media management during launch.

Measured results

waitlist sign-ups
8,400
visitor sign-up rate
23%
from idea to launch
6 weeks

Client testimonial

We needed a team that could keep up with a startup’s pace. We didn’t move our launch date by a single day.

Emre TanFounder and CEO, Nova Financial Technologies

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